A few words about Halal and its certification
Halal is a global term. It is the equivalent of Kosher in Islam. It means something that is permitted and acceptable to Muslims.
Halal does not only refer to Islam. It is directly related to the safety and the hygiene of products. For this reason the certified Halal products are very attractive to consumers who really care about foods’ safety and a healthy lifestyle. An important aspect to the market of Halal products is that manufacturers focus not only on the Islamic procedures but they also focus on the quality techniques which are convenient with the demands of foods safety.
The expansion of Halal industry creates a significant potential in all over the world, not only in Muslim but also in non-Muslim countries. It remarks a significant and important growing market that should follow Halal standards. The benefits of the Halal’s standard procedures motivate professionals to adopt them because of their future benefits. Not only the hygiene, but the quality and safety of the products motivate businesses to adopt Halal practices. Halal is a point of reference for a safe and quality product.
The production of Halal products increases every year. This contributes to the increase of business that hold Halal certificates. The certified body should improve the services and the management of Halal.
The muslim market worldwide is composed by more than two billion consumers. The market of the Halal products increases the last decade. It currently numbers around four (4) trillion dollars per year. This number will increase and it will turn into an industry of many trillion dollars in the near future because of the demand.
The businesses that hold Halal logo have the possibility to obtain a large number of potential consumers from local and global markets. The existence of such a large and geographically distributed muslim market offers significant benefits to businesses.
Halal turns to become a new power in the market and a brand name. It affects and transforms the marketing of a business.
The industry actors should make sense of the requirements for the production of foods for the muslim markets. Moreover, they should understand and fulfill the requirements of the countries with muslim population which require both religious and safety standards of imported foods. Muslim countries use to ask for Halal certification.
Halal certification is the first step to enter the global Halal food market. The certification increases the competitiveness and contributes to penetrate the markets worldwide. The European logo Halal is respected and approved by the muslim countries.